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THE MAGIC OF CHRISTMAS STARTS AT SM CITY NORTH EDSA



Christmas is not just a celebration, but an experience.A truly magical experience that needs to be found. Each and every one of us has a certain charmed moment during the holidays, a certain mystique that no one else can experience.
Kids and kids-at-heart are expected to enjoy an enchanting Christmas at all SM malls nationwide starting this weekend, November 6 to 8, with well-loved cartoon and toy characters joining the launch revelries of SM’s Grand Christmas celebration. 

Festivities start at SM North EDSA on November 6, where all-time favorite Disney characters were present during the launch of “A Season of Magic”. To make the event more meaningful, children from a selected beneficiary were given a chance to personally meet Disney characters Mickey Mouse and Donald Duck, and had a first peek at the main attraction – the Disney Village. A medley of favorite Disney songs was performed by the Manila Philharmonic Orchestra and the Mandaluyong Children’s Choir.

Throughout the weekend, the fun continues with other malls all over the country simultaneously launching their own Christmas centerpieces featuring various animated characters and Christmas themes. These include Disney’s Frozen, Barbie, Cartoon Network, Toy Factory and 100 Elves, Snoopy and Charlie Brown, Nickelodeon, Disney Princess, Disney Junior, Adventure Time, Lego Christmas Adventure, and Sanrio Holiday, among others.

“We are just as excited as children everywhere as SM officially starts the holiday with our biggest themed Christmas celebrations yet. Christmas at our malls is for kids and the young at heart, so we have gathered the most number of cartoon and comic character themes ever in our 55 malls nationwide. Each mall will be decorated with giant installations and picture-worthy pockets of Christmas fun that will form part of kids’ memories until they become parents themselves,” SM Supermalls’ Senior Vice-President for Marketing Jonjon San Agustin

Disney Christmas Village at the Block Atrium
Enter a magical town with these well-loved characters that Disney is known for. SM City North Edsa recreates the home of classic Disney legends-- Mickey Mouse, Minnie Mouse, Goofy, Donald Duck, and Pluto!Overflowing and playful Christmas decors like gift boxes, colorful Christmas garlands and a 24-ft high Christmas Tree sets the mood for the Holidays!

Me with SM's Arlene Castro

Mickey’s House: Explore this charmingly quirky mouse house, stroll through Mickey’s backyard and take your photos with his shiny car.
Minnie’s House: Spot the heart-shaped sign and have your photos taken in front of the white picket fence! This rosy home is full of sweet surprises with Minnie wishing shoppers all the best!
Goofy’s Diner: Scamper around this hilarious house with a loony layout that could only have been built by Goofy himself. It's the goofiest place around!
DisneyGift Shop: Find a collection of Disney souvenirs, collectibles, toys, apparel, and much more for kids and kids-at-heart, you’ve found the right place!

Mickey and Donald live on November 7-8
Celebrate the most wonderful time with a series of yuletide festivities, retelling of the tale that started it all! Rub elbows with celebrated Disney stars and have a close encounter with your favorite duo Mickey Mouse and Donald Duck all dressed to the nines and looking for a close-up with you this weekend, November 7 to 8 at the Block Atrium.

Shoppers can actively share their holiday merriments inside the SM Supermalls by posting their photos on social media and adding the hashtag #MerrySMChristmas2015. For a mall-wide merriment, visit the following sites as well:

Inside Out Holidays at the City Center 2nd Floor
Welcome to the place where imagination is the destination. We celebrate the newest addition to the exciting world of animation! Experience the full range of emotions and have your photos taken with Joy, Sadness, and Angerin this colorful station.

Toy Kingdom Toy Shop at the City Center 2nd Floor
It’s a season of giving! Let’s make more children happy by supporting our SM Bears of Joy. For only 200 pesos, you can have one of those cute cuddly bears to keep, while the other will be donated to the chosen Charity.
Here Comes Santa at the City Center 3rd Floor
Santa will be granting wishes of wee ones in his big Santa Chair this November 14, 15 and December 5, 12, and 20.

The Good Dinosaur Experience at the Skygarden
Something is exciting is always happening!
Here comes a new Pixar Movie which opens on November 25.
What if the asteroid that wiped out the dinosaurs missed Earth?Snap a photo with Arlo and Spot as you join them in their epic journey. Press the mystic stone and be captivated with the allurement that the fireflies bring!

FIREWORKS SPECTACULAR
Dreams do come true as you witness a dazzling pyrotechnics display at the Skygarden this November 6, 29, December 23 and 30, 7pm.
MAGICAL PARADE
Be mesmerized by the sensational and colorful moving performances all throughout the mall on December 13.

Galactic Christmas at the AnnexCyberzone 4th Floor
The Force Awakens this Christmas with Star Wars.  Enjoy your dose of the force here at the North with these exciting events and various activations.
Get up close and personal with your favorite galactic heroes! Experience the Galactic Christmas and meet the Stormtroopers this November 6, 6pm.And Star Wars cosplayers this November 29, December 17, 19, 20, 2pm & 4pm at the Annex Cyberzone Area.
Witness the interactive Star Wars Display, choose your destiny wall, and get your photos taken with themajesticTie-Fighter Jet from November 6 to January 10
To complete the Galactic adventure, view the limited edition Star Wars toys and collectors’ item on display at the Annex 4th Floor and Upper Ground Floor.

Toon Classics at the Interior Zone
Interior design tastemakers from Polythechnic University of the Philippines creates exceptional home settings inspired by the colorful world of Disney characters.


“A Season of Magic” is part of  SM Group’s  collaboration with The Walt Disney Company Southeast Asia to bring the Disney brand of stories closer to Filipinos through mall, retail, entertainment and amusement opportunities. In a partnership sealed in September, the two companies aim to bring Disney, Marvel, Pixar and Star Wars brands to life through unique Disney experiences at SM’s many leisure and entertainment properties.
“We are thrilled to be associated with the iconic Walt Disney Company. Mr. Henry Sy Sr. envisioned and purposed a second home for Filipinos across the nation where they can create memorable bonding activities with their families through amusement facilities, retail centers, and food establishments, all found in one mall. 65 years later, and with 52 malls across the Philippines, it had just been high time that SM forged an official collaboration with the best family entertainment company in the world,”  said Edgar Tejerero, president of SM Lifestyle Entertainment, Inc.




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