NCCA Chair and Executive Director Dr. Eric B. Zerrudo, Ministry of Culture, Sports and Tourism of Viet Nam Deputy Minister Hoang Dao Cuong, Intramuros Administration Administrator Atty. Joan Padilla, members of the Bayanihan Dance Troupe, and the Viet Nam National Puppetry Theatre pose for a photo following the cultural performance at Fort Santiago, Intramuros, Manila, on August 7, 2026. Photo by NCCA International Cultural Affairs Office. Half a century of diplomatic relations. Fifty years of cultural exchange. Five decades of strengthening trust, friendship, and shared aspirations for the future. The Republic of the Philippines and the Socialist Republic of Vietnam commemorate the 50th anniversary of their diplomatic relations through "Rhythms of the Land, Puppets of the Water: Vietnam Cultural Days in Manila." Organized under the framework of the Executive Program between the National Commission for Culture and the Arts of the Republic of the Philippin...
The men and women of the PRA at the opening ceremonies of NRCE 2026 The retail sector stands as a vibrant cornerstone of the Philippine economy, reflecting the dynamism, resilience, and consumer-driven nature of the nation. Characterized by a fascinating blend of traditional neighborhood sari-sari stores, bustling wet markets, sprawling modern shopping malls, and an explosive surge in e-commerce, the Philippine retail landscape is as diverse as its archipelago. Retailing is profoundly important not only because it drives domestic consumption—which historically accounts for a massive share of the country's Gross Domestic Product (GDP)—but also because it serves as the nation's largest employment generator. Millions of Filipinos rely on the retail sector for their livelihoods, spanning micro-entrepreneurs to corporate workforce professionals in logistics, merchandising, and customer service. Fueling this remarkable growth and modernization is the Philippine Retailers Associatio...