Boffi’s kitchen, bathroom and wardrobe systems now in Manila

Manila is now officially one of the locations of the prestigious Boffi concept stores in the world.. Located at the Ground Floor of The Residences at Greenbelt, San Lorenzo Tower in Esperanza Street, Makati City, the new Boffi Studio serves as a valuable resource for architects, designers, as well as clients as it will showcase the brand’s full product line.

The showroom will feature some of the brand’s most iconic and successful lines- from the simple and warm Aprile kitchen, to the industrial looking Xila; to the space smart K14 and K20;  for the bathroom, the subtle and graceful Sabbia bathtub to the high-impact Pipe shower; for systems, the Anthea partition systems to the St. Germain walk-in closet.

Present at the launch were Boffi top executives led by CEO Roberto Gavazzi, Niccolo Gavazzi (Asia-Pacific Director) and Daniela Borgonovo (Export Manager), as well as Focus Global, Inc. management Stephen Sy (President), Loli Sy (Vice President), and Aline Lopez (Assistant Vice President for Home Furnishings).

The showroom, with an interior design that carries the brand’s distinct elegant personality, follows the guidelines as defined by Piero Lissoni (art director) and Boffi's design team, to ensure consistency with the Boffi style and philosophy.

 “The display selection has been adapted to the shop size and the characteristics of the location. In fact, each shop/location has its own “personality” which we try to respect and emphasize with the showroom design we suggest. Visitors still get the full Boffi experience, with all five senses engaged to appreciate and understand Boffi's distinct style,” says Bice Marceca, Boffi Communications Manager.

 “We study markets and in the last years, we have been keeping an eye on the Philippines as we heard the market was becoming more and more interesting. However, for us it is more important to find the right people than the big market. Of course a growing market like the Philippines is interesting, but we decided to start something here when we met Focus Global, because of their competence and passion, and understanding of what Boffi is and how to represent this brand,” Nicolo Gavazzi concludes.

Boffi Manila showroom's in-house chef and his staff meticulously prepare the sumptuous lunch for the day's press event

Award-winning Designs and Innovations

Italian brand Boffi is synonymous with excellence in design and production and is becoming a logical component in cosmopolitan living spaces around the world. Combining novel functionality with sleek aesthetics, Boffi’s kitchen, bathroom and wardrobe systems have become a symbol of true elegance among discerning clients who understand the real definition of luxury --- inspiring.  

Boffi has impressed the international market with its sophisticated system innovations. These award-winning product designs – a mix of elegant finishes and luxe materials -- led to the creation of classy, trendsetting designer solutions.

The Boffi range includes Kitchen, Bathroom and Wardrobe Systems. The latter was introduced in 2010 with the launch of the Solferino model. In the following years, the product category has been expanded with other lines (Saint Germain, Brompton Shelving System, among others) to provide the architects with different tools to project individualized spaces.

Apart from smart home solutions, the brand also offers accessories and furnishing pieces to complement the “service” areas (kitchen and bath) and complete the Boffi style.

Boffi is the only kitchen manufacturer  awarded with Compass d’Oro Alla Carrier, a prestigious Italian design award, in 1995 for its contributions to design. Under the leadership of Piero Lissoni as art director, Boffi has worked with world-renowned designers such as Antonio Citterio, Naoto Fukasawa, Patricia Urquiola, Joe Colombo, Luigi Massoni, Giulio Gianturco and Norbert Wangen to deliver products that “impress and inspire.”  

 “Boffi products are ‘created to enrich life’. Its competitive edge is grounded on the following strategic principles: Continuous research, collaboration with international designers who enrich the brand value with their cultural background and experience; Wide range of offerings, mixability of pieces, flexibility in production (able to customize the collections to satisfy any customer request in terms of size, project and use of materials); and Internationalization (Boffi systems are distributed in more than 50 countries providing the same offer and experience).

Boffi is exclusively distributed locally by Focus Global Inc., the Philippine specialist in premium home furnishings which also brought to local shores prestigious brands such as Ethan Allen, Siematic, Sub-Zero, Wolf, Miele, Tempur Dornbracht, Villeroy & Boch and B&B Italia.  Boffi showroom is located at the Ground Floor, San Lorenzo Tower, The Residences at Greenbelt, Esperanza St., Makati City.