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If it’s motorcycle, it must be Honda

I’m not really a fan of motorcycling especially that I was nearly hit -- not once but twice – by irresponsible riders. The first one happened at EDSA Annapolis when I alighted the public bus to ride the MRT. I was just one step away from the sidewalk and was about to lift my right leg to cross when a speeding motorcycle made its way. The second incident happened in HV Dela Costa St. in Makati. I was on the middle of the road, half way across Liberty Center Bldg, when a speeding motorcycle cut my way right on that street.

If not for my guardian angels, I believe, any of the two incidents could have caused my life or left me with bruises or broken bones.  It is not surprising that I belong to the many pedestrians who call for our riders to be very careful and responsible.

Therefore, it came a welcome respite when leading motorcycle manufacturer Honda Philippines, Inc. (HPI)  launched Generation S, a new breed of smart, responsible riders – even if the campaign only meant to  encourage riders to choose and value Honda scooters for their revolutionary technology, innovative features and practicality. 

The Generation S campaign was launched in September 2015 during the Honda Gen-S Scooter Parade and Festival at the Blue Bay Walk, Pasay City, to coincide with the unveiling of the all-new Zoomer-X, the third instalment in Honda’s Gen-S scooters which are all equipped with Smart Technology features.

“The Honda Gen-S scooters now include the BeAT-Fi ‘Scooter for All’, the Click125i ‘Premium Scooter’, and the Zoomer-X  ‘Unique Real Naked Scooter’ which all feature Enhance Smart Power, Idling Stop System and Combined Brake System. These are the perfect scooters for the varied lifestyle and personalities of our next generation smart riders,” HPI product planning manager Elie Salamangkit, Jr. said.

Honda’s Enhanced Smart Power (eSP) is an advanced engine technology that combines high power and high fuel efficiency with a quiet start and smooth engine revs. This enables the engine to be more “eco-friendly” as it maximizes the combustion process while minimizing friction to optimize energy output and reduce the risk of waste. The eSP technology is integrated with the Unique Honda ACG starter that is able to start the engine jolt free and with a more refined sound.

Enabling more fuel efficiency and savings is Honda’s advanced Idling Stop System (ISS) which automatically switches off the engine after three seconds of idling and restarts it with just a twist of the throttle for a quick start up and go. This further minimizes fuel consumption especially when stopping at traffic lights or making brief stops.

Ensuring enhanced road safety is the Combined Brake System (CBS) which allows for quicker and safer stops as it distributes brake force to the rear and front wheels with just a squeeze of the left brake lever.

Zoom-in on unstoppable features
Aside from its Honda Smart Technology features, the Zoomer-X also comes with a upgraded 110cc PGM fuel-injected engine that delivers clean combustion and low friction for 5% higher torque and 6% higher power, making the scooter and its rider an unstoppable force on the road. Compared to its first version, the all-new Zoomer-X has an 8% higher fuel efficiency which notches at 62.5 km/liter (ECE R40 Test Method).

The all-new Zoomer-X also features bold advancements in design and feature as it draws inspiration from a naked, tough and durable design concept.

The unique scooter now sports a fully-digital meter panel, new headlight in stainless steel frame, inverted shock absorbers, 12” cast tubeless tires, unique seat compartment, and real naked style which features new wrapped-around image of structured stainless steel frame from dual seat to RR grab, making it as stylish and customizable as it is powerful and innovative.

  
The all-new Honda Zoomer-X is available in lively Marigold Yellow and trend-setting Mat Crypton Silver Metallic colors for Php93,900.

Honda, of course, is the world’s best selling motorcycle brand which  sold nearly 15.5 million motorcycles in 2012 alone,  13.2 million of which came from Japan and other Asian countries. Honda reigns supreme for a variety of reasons -- revolutionary technology, innovative features and practicality – among others. But its presence in Asian markets and its lower price point on commuter bikes give it a huge advantage over the rest including luxury brands Ducati, BMW.Harley-Davidson and Polaris.

But whatever brand it is, I look forward to seeing responsible riders plying our streets who value their safety as well as that of the pedestrians.



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