I'd like to buy the world a home And furnish it with love Grow apple trees and honey bees And snow white turtle doves I'd like to teach the world to sing In perfect harmony I'd like to buy the world a Coke And keep it company That's the real thing What the world wants today Is the real thing... So goes the one of the most successful jingles – and  television commercials in history  – by the world’s first and oldest beverage, Coke. The spot begins with a blonde woman, eyes clear blue, lip-syncing the strange lyric. The camera pans across rows of young singers smiling with the rising sun—Spanish, Swedish, Nigerian, Nepalese, dressed in a dashiki, a kimono, a dirndl, a Nehru, a turtleneck. Together they lip-sync, “I’d like to teach the world to sing in perfect harmony.” Each holds a green glass hobble skirt bottle in their right hand, one branded in English script, the next in Arabic, another in Thai. “I’d like to buy the world a Coke,” they sing, “and keep it com...