Edmark’s Troika, Cafe Power Black & N4s: Turning the fight against obesity into a business opportunity
Over a span of two decades in the
Multi-Level Marketing industry, Edmark has proven its brand in 28 countries
with its International Standard Operation (ISO) certified products. As it
continues to innovate new products, Edmark is now bringing the Philippines the
all-new Troika, Café Power Black and N4S.
Troika is a premium gourmet coffee while Café
Power Black lives up to its name as black coffee made from the best quality
coffee beans and blended with ganoderma extracts. The N4s [pronounced as
Enforce], made from sucralose, is a calorie-free sugar substitute. A sugar
replacement, perfect for diabetics, N4s is up to 600 times sweeter than normal
sugar.
Troika is blended with ginseng,
tongkat ali and ganoderma extracts. Ginseng has been used for thousands of
years to further improve the overall health of human being. Ancient Chinese
herbal traditions also prescribe that ginseng is effective for enlightening the
mind and increasing wisdom. Ginseng coffee such as Troika promotes vitality and
good health by overcoming general fatigue and increasing strength.
On the other hand, Café Power
Black is another delicious new coffee which boosts the immune system. This time,
Ganoderma is blended with the best quality coffee beans. It has no artificial
coloring, flavoring or preservative. It oxygenates the body and balances the
body’s natural pH level, supports blood circulation and rejuvenates cell, plus
it reduces blood pressure.
N4s which is made from sucralose. A calorie-free sugar
substitute, one drop is guaranteed to enhance your coffee! Valued for having no
bitter aftertaste, sucralose-based products are found in a broad range of
lower-calorie foods, including table top sweeteners, fizzy drinks, chewing gum,
baking mixes, breakfast cereals and salad dressings. When consumed, it is not
absorbed by the body and is eliminated through excretion. Between 8% and 20%
enters the blood and is removed through urine, essentially unchanged.
Edmark International CEO Yap Wai Yen
flew all the way from Malaysia to witness the Philippine launch. Committed to
distributing quality-tasty and healthy products for consumers worldwide, Yap
disclosed other Edmark products to be launched soon. Edmark is a global brand
whose presence overseas is made possible by Filipino entrepreneurs in many
parts of the world.
Malaysian manufacturer company
Edmark is known worldwide for its quality food supplement such as the Splina
Liquid Chloropyll, Shake Off and Spirulina. Tried and tested by many Filipinos,
including myself, Edmark products boost the immune system. Edmark sources its
raw materials and ingredients from reputable and top of the line organic
sources from many parts of the world.
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| Edmark officers and their media friends covering the product launch |
I’ve been to Edmark Malaysia once in
2011 where I witnessed how Edmark meticulously processes its products. (I wish to be back there soon to see the
new Edmark manufacturing site!) Aside from the new coffee variants, Edmark
has well-loved and classic coffees like Ginseng Coffee and Red Yeast Coffee.
POWER 4 (P4) HEALTHY AND SLIMMING PRODUCTS
On top of the highly anticipated new
products, Edmark’s Power 4 (P4) Healthy and Slimming products have been a big
hit across the country, giving people a chance to regain and reclaim their
health through weight loss. With a string of individuals having succeeded in
their weight loss journeys, the growing demand and escalating number of
distributors have boosted the presence of Edmark in Philippines.
Chief Marketing Officer, Ms. Lynden
Valdez said, “We focus our efforts on increasing value to our consumers and
reaching wider markets by subsequent introduction of new products.”
The Edmark business which has its
roots planted first in the Asian continent has since took off in Africa with
since 2008. Focusing its product range in weight loss and health, Edmark coined
the P4 Lose to Win 90 Days Challenge which guides an individual’s weight loss
journey with the Company’s P4 healthy slimming range of products. Barely half a
year after opening in Philippines, Edmark kicked off the weight loss challenge,
giving the Philippines people a platform to regain their health by overcoming
obesity the Edmark way.
Kicking off its first P4 Lose to Win
90 Days Challenge batch in May 2014, Edmark Philippines has since helped 580
individuals lose a total of over 918 kilograms of their excess weight
collectively. The weight loss challenge rewards participants for their
discipline in achieving their healthy Body Mass Index (BMI), with the special
crowning of P4 Ambassadors when a contestant achieves his or her ideal BMI
within the 90 days. In Edmark Philippine’s experience of the P4 Lose to Win 90
Days Challenge, Mr. Felicisimo Abcede stood out as the contestant who lost the
most amount of weight in 90 days – an astounding 17 kilograms.
EDMARK SUCCESS STORY IN PHILIPPINES
Edmark’s journey in the Philippines
began back in the year 1992 when our Founder and Chairman, Mr. Sam Low arrived
in the country with the patented Super Slicer, promoting it through live
product demonstrations at kiosks in shopping malls. Year 1999 was a game
changing year for Edmark as they added a six-storey building in Quezon City’s
business hub to their ownership on top of launching their network marketing
business in the Philippines – the birth of Edmark’s network marketing arm,
Edmark Philippines.
Freris Trading & Gen MDSE Ltd.
Co., the live product demonstration arm under the umbrella of Edmark Group of
Companies is supported by over 100 well-trained and enthusiastic live
demonstrators stationed at over 60 kiosks across the Philippines. Forging a
fruitful working relationship with SM Department Stores, Freris has over 20
kiosks in SM Malls alone, located in various cities of the country.
The arm of network marketing, Edmark
Philippines, has grown from a single branch to 11 branches across the
Philippines located in Alabang, Butuan, Cagayan De Oro, Cebu, Davao, Iligan,
Iloilo, Ozamiz, Palawan, Zamboanga, and finally Cubao, housing the headquarters
of both the network marketing and the live product demonstration arms.
Throughout the years, Edmark Philippines has expanded its workforce to serve
its fast-growing network of
distributors, standing at over 55,300 active independent distributors across
the country.
Parallel to the escalating demand of
Edmark products, the manufacturing arm of Edmark Group of Companies, Edmark
Industries has progressively expanded its world-class manufacturing facility.
Standing on a 4.5-acre land with a total built-up area of over 250,000 sq. ft.
with continuous product innovation, Edmark Industries steadily supports the
surge in demand for Edmark products in the Philippines and around the world.
To further cater the flourishing
market of the country, Edmark Philippines initiated the concept of ‘Movers’ in 2009,
penetrating hard-to-reach rural areas of the Philippines through the assistance
of over 30 movers to date. ‘Movers’ are independent distributors who have
special contracts to represent the Company in carrying the products and
offering them to other distributors while keeping track of their progress.
Customer service is enhanced through ‘Movers’ as more distributors and
consumers in remote areas will have easy access to Edmark products.
At the FAMAS Awards 2012, Founder
and Chairman of Edmark, Mr. Sam Low was honored with the FAMAS Grand Award in
recognition of his efforts in developing and producing entrepreneurs on top of
providing jobs for Filipinos, both locally and abroad – being the first ever
non-Filipino to have been presented with the accolade in the Philippines. With
over 170 Filipino employees posted locally and overseas, based in the many countries
Edmark is in, Edmark Group of Companies is blessed with a highly skilled and
effective labour force, stemming its origins in the Philippines.
In line with Edmark’s efforts to
forge working relationships with governments and corporations locally in the industry,
Edmark Philippines joined the Direct Selling Association of the Philippines as
a member in year 2015. Through such collaborative efforts with our friends in
the industry, Edmark Philippines is able to contribute to the collective effort
with various government agencies and the general public on the regulation and
education of ethical and fraudulent practices of network marketing as an
industry.
very good
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