Tapping on the charm, beauty, and resiliency of the country’s National Flower, the Sampaguita, Megaworld Hotels and Resorts (MHR) aims to create a Filipino brand of service with distinct elements evoking the five senses and honoring the values of every individual by providing them excellent, experiential experiences. Yes! The homegrown hotel brand will banner hospitality traits in each of the senses—sight, smell, taste, hearing, and touch starting end of July 2023 using the jasmine variety, as its symbol of hospitality. The Sampaguita flower, contributed photo For MHR, the Sampaguita embodies that promise to fulfill a meaningful stay and to create powerful memories that will present a real opportunity for Megaworld Hotels to develop customer loyalty. The hotel group grew from one property with Richmonde Hotel Ortigas under the Prestige Hotels Group in 1999 to become the biggest homegrown hospitality brand in the Philippines with each property showcasing the best of th...